White 2.0 - The World's Brightest White Paint - Acrylic
Free delivery on orders over £85 to the UK, USA & EU, and over £150 everywhere else. Flat rate options also available.
If you are in North America, orders ship straight from our new Kentucky base, otherwise your paints will be sent to you from the UK.
Your materials are handmade by a team of artists in England using the world's best ingredients.
Allow up to two weeks depending on where you are. Need it faster? Grab the fast track option at checkout.
By adding this product to your cart you confirm that you are not Anish Kapoor, are in no way affiliated with Anish Kapoor, and are not purchasing on his behalf. To the best of your knowledge, this material will not make its way into the hands of Anish Kapoor.
Super-flat, ultra-opaque acrylic paint
Your Ideas, But Brighter.
For hundreds of years artists have had to put up with mediocre white paints, that aren't opaque enough, aren't any whiter than the paper or canvas they are painting on. Although super-whites are available they are expensive, and not available to everyday makers like us.
White 2.0 has been years in the making, and thousands of artists have helped us get it just right. Now finally, it's here. Using the best pigments, mattifiers, and an entirely new acrylic base, we've not just made the whitest white paint, but an entirely new paint.
This super-flat, ultra-opaque acrylic paint will enable you to create the brightest work imaginable, with just one coat. We can't wait to see what you make with it.
- ● Visibly brighter than Purdue's 'whitest white'
- ● 3x more consistent coverage and colour than the bestselling artists' acrylic
- ● Reflects 75% more UV light than Purdue and best-selling artists' white paint
- ● 25% closer to 'true white' than the bestselling artists' white paint
- ● 10-15% more reflective than average white paints
Paint Different
A special blend of optical brighteners and a super flat pigment matrix make this paint cover like no other and reflect light evenly across the entire visible spectrum.
This is paint, but different.
A white paint that is 50% brighter than the best-selling white acrylic paint.
You can apply it with a brush, spray it. It sticks to just about anything: paper, card, plaster, wood, metal, and glass.

How to use it
Use it like any acrylic paint. Brush, roller, or thin with water to spray. One coat is usually enough. Sticks to almost any surface without priming.
The brightest white paint on the planet. Made for artists, by artists.
Handmade by artists in England. Ships worldwide.