{"product_id":"white-20","title":"White 2.0 - The World's Brightest White Paint - Acrylic","description":"\u003cdiv style=\"max-width: 680px; margin: 0 auto; padding: 40px 20px;\"\u003e\n\u003cp style=\"font-size: 0.7em; color: #ccc; line-height: 1.6; margin-bottom: 32px;\"\u003eBy adding this product to your cart you confirm that you are not Anish Kapoor, are in no way affiliated with Anish Kapoor, and are not purchasing on his behalf. To the best of your knowledge, this material will not make its way into the hands of Anish Kapoor.\u003c\/p\u003e\n\u003cp style=\"font-size: 0.75em; letter-spacing: 0.12em; text-transform: uppercase; color: #aaa; font-weight: 300; margin-bottom: 32px;\"\u003eSuper-flat, ultra-opaque acrylic paint\u003c\/p\u003e\n\u003ch1 style=\"font-size: 2.4em; font-weight: 900; line-height: 1.1; text-transform: uppercase; margin-bottom: 24px;\"\u003eYour Ideas, But Brighter.\u003c\/h1\u003e\n\u003cp style=\"font-size: 1.05em; line-height: 1.7; margin-bottom: 16px;\"\u003eFor hundreds of years artists have had to put up with mediocre white paints, that aren't opaque enough, aren't any whiter than the paper or canvas they are painting on. Although super-whites are available they are expensive, and not available to everyday makers like us.\u003c\/p\u003e\n\u003cp style=\"font-size: 1.05em; line-height: 1.7; margin-bottom: 16px;\"\u003eWhite 2.0 has been years in the making, and thousands of artists have helped us get it just right. Now finally, it's here. Using the best pigments, mattifiers, and an entirely new acrylic base, we've not just made the whitest white paint, but an entirely new paint.\u003c\/p\u003e\n\u003cp style=\"font-size: 1.05em; line-height: 1.7; margin-bottom: 8px;\"\u003eThis super-flat, ultra-opaque acrylic paint will enable you to create the brightest work imaginable, with just one coat. We can't wait to see what you make with it.\u003c\/p\u003e\n\u003cdiv style=\"background: #f2f2f2; border-radius: 4px; padding: 28px 32px; margin-bottom: 8px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1010\/4258\/5947\/files\/download_2.jpg?v=1777815760\" alt=\"\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"background: #f2f2f2; border-radius: 4px; padding: 28px 32px; margin-bottom: 40px;\"\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"font-size: 0.95em; line-height: 1.5; color: #333; padding: 4px 0;\"\u003e●  Visibly brighter than Purdue's 'whitest white'\u003c\/li\u003e\n\u003cli style=\"font-size: 0.95em; line-height: 1.5; color: #333; padding: 4px 0;\"\u003e●  3x more consistent coverage and colour than the bestselling artists' acrylic\u003c\/li\u003e\n\u003cli style=\"font-size: 0.95em; line-height: 1.5; color: #333; padding: 4px 0;\"\u003e●  Reflects 75% more UV light than Purdue and best-selling artists' white paint\u003c\/li\u003e\n\u003cli style=\"font-size: 0.95em; line-height: 1.5; color: #333; padding: 4px 0;\"\u003e●  25% closer to 'true white' than the bestselling artists' white paint\u003c\/li\u003e\n\u003cli style=\"font-size: 0.95em; line-height: 1.5; color: #333; padding: 4px 0;\"\u003e●  10-15% more reflective than average white paints\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-size: 2em; font-weight: 900; text-align: center; text-transform: uppercase; margin-bottom: 24px;\"\u003ePaint Different\u003c\/h2\u003e\n\u003cp style=\"font-size: 1.05em; line-height: 1.7; margin-bottom: 16px;\"\u003eA special blend of optical brighteners and a super flat pigment matrix make this paint cover like no other and reflect light evenly across the entire visible spectrum.\u003c\/p\u003e\n\u003cp style=\"font-size: 1.05em; line-height: 1.7; margin-bottom: 16px;\"\u003e\u003cstrong\u003eThis is paint, but different.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 1.05em; line-height: 1.7; margin-bottom: 16px;\"\u003eA white paint that is 50% brighter than the best-selling white acrylic paint.\u003c\/p\u003e\n\u003cp style=\"font-size: 1.05em; line-height: 1.7; margin-bottom: 40px;\"\u003eYou can apply it with a brush, spray it. It sticks to just about anything: paper, card, plaster, wood, metal, and glass.\u003c\/p\u003e\n\u003cp style=\"font-size: 1.05em; line-height: 1.7; margin-bottom: 40px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1010\/4258\/5947\/files\/download.png?v=1777816669\" alt=\"\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(170, 170, 170); font-size: 0.75em; letter-spacing: 0.12em; text-transform: uppercase;\"\u003eHow to use it\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 1.05em;\"\u003eUse it like any acrylic paint. Brush, roller, or thin with water to spray. One coat is usually enough. Sticks to almost any surface without priming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 1.3em; font-weight: bold; text-align: center; margin-bottom: 40px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1010\/4258\/5947\/files\/download_1.jpg?v=1777815738\" alt=\"\"\u003eThe brightest white paint on the planet. Made for artists, by artists.\u003c\/p\u003e\n\u003cp style=\"text-align: center; font-style: italic; color: #888; font-size: 0.95em;\"\u003eHandmade by artists in England. Ships worldwide.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Culture Hustle","offers":[{"title":"Small - 150ml","offer_id":52894146330971,"sku":"WHITE2.0","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Large -(1l - 34fl oz)","offer_id":52894146363739,"sku":"1LWHITE2.0","price":154.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/4258\/5947\/files\/white_pack_shot.jpg?v=1777471096","url":"https:\/\/culturehustle.store\/products\/white-20","provider":"culturehustle","version":"1.0","type":"link"}